What is fast fashion?
Fast fashion refers to inexpensive, trendy clothing produced and consumed rapidly. This business model prioritizes quick manufacturing, low costs, and high-volume sales to capitalize on fashion trends.
Fast fashion began in the late 1990s and early 2000s and changed how the fashion industry operated. Brands like Zara, H&M, and Forever 21 pioneered the approach, figuring out how to go from design to store shelves in record time.
While traditional fashion houses stuck to two to four collections a year, these fast-fashion giants started releasing new st